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Managing Returns in the Newspaper Environment: Accurate & Cost Effective
4th July 2005

The PRIMA Returns Manager - the latest development from PrimaSolve Systems Limited in association with Harland Simon plc., has been designed to facilitate accurate acquisition of newspaper returns figures without over complicating the returns procedure.

The PRIMA Returns Manager is the latest addition to PrimaSolve’s PRIMA range of printing management information system products, which have become a market leader with over 150 systems installed at over 70 sites world-wide including The Daily Mail, The Mirror, and The Telegraph.

Designed as a robust unit, with a touch screen interface for ease of use, wheels for maximum flexibility and locking features for storage, this system is capable of processing up to 10,000 returns in an 8-hr day and eliminating all double data entry.

“The real beauty of this system is in the simplicity of its operation whilst solving the age old problem of accurately recording every return in a timely manner and removing the requirement for long term storage of paper top sheets. This was only possible because the design team included a group of newspaper publishers and ABC (UK)" says Harland Simon's spokesperson.

"At all times the balance was kept between accuracy, speed and cost. The result has been astonishing in terms of sales and interest expressed in the first month since its introduction to the UK market. With our extensive customer base in North America for our other solutions we believe this system will become the defacto standard for returns management in the UK and North America within the next 2 years”.

PrimaSolve is a subsidiary of Harland Simon plc, who specialize in the supply of industrial automation, controls and computer systems for the production of newspapers.

Please contact Rob Watson, Sales Director, for further information. Tel: 01908 276700. Email: rob.watson@harlandsimon.com

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