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New York Times to use Harland Simon for Product Optimisation

The New York Times, one of the world's leading newspapers, has become the first to use Harland Simon's Esprit and ColorWare system to simplify and optimise the process of product layout. The systems have been installed at the massive Edison and College Point facilities, where eleven Goss Colorliner presses produce the New York Times.

ColorWare is a dynamic software tool to aid product planners in the placement of colour pages within their newspapers, by continually advising where colour pages can be placed as the newspaper layout develops. By using ColorWare the product planners in New York can be sure that they are using the printing facilities to their fullest potential by showing all available colour without generating products that cause problems in the press halls.

Esprit is an automatic imposition generator that calculates the best way to lay out a product on a press. For the NYT project, Harland Simon has configured the press capabilities for each site as well as their preferred production methods. With this in place, once a product requirement is given to Esprit, it will generate the best way to configure the press to produce the required newspaper. Esprit will also take into account any parts of the press that are unusable and even the way in which the press is currently webbed-up.

ColorWare was first shown at NEXPO 2000 in San Francisco, where it made an immediate impression on a number of newspapers, but most noticeably the New York Times. An order was placed just before Christmas 2000 and installation was completed in January this year. After a couple of weeks of exhaustive testing by NYT's imposition experts, the system has been rolled out to the production and planning staff.

Harland Simon expects to build on the success of this project at NEXPO 2001 where they will be demonstrating the system in its standalone format on their own stand, but will also be on the Managing Editor Inc stand with a system integrated into the ALS layout system.

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